Beware of Online Filter Bubbles

As the 2016 election has shown, America is more divided than ever. One of the key drivers of this division is the emergence of online filter bubbles on the internet. Sites like Facebook and Google tailor what they show you using algorithms based on your online behavior, and actually filter out view points that you might disagree with.

In essence, these sites have created an “online safe space” for its users. Has anyone ever wondered why they mostly see political posts on facebook that they agree with?

Eli Pariser talks more about this issue in this very informative TED talk.

 

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